design

Logo Guidelines

Asset downloads and guidelines for proper logo usage.

The Azavea company logo is a registered trademark. Design guidelines for the Azavea company logo and product logos vary. Refer to Products to see all of our product logos, though note that there are no brand guidelines for each at this time. Following the design details associated with the Azavea logo ensures brand consistency across all communications.

Assets

The Azavea logo consists of two main elements: the symbol to the left (you may hear it referred to as “the bones”) and wordmark. The color Azavea logo on a light (ideally, white) background should be used whenever possible.

If it’s not possible to use the full logo, one of the other logo variations may be used (see below). Do not alter the colors within the symbol or wordmark in any way.

Azavea full logo

Download assets

Backgrounds

The standard Azavea logo works best on white or very light background colors, but does not have a background color inherent to the branding. When overlaid atop non-white backgrounds, an effort should be made to provide clarity to the elements of the logo and to use solid or less busy backgrounds.

An alternate version is available that inverts the logo for enhanced contrast on very dark backgrounds. As with the standard logo, do not alter the colors in the symbol.

White Azavea full logo

Download assets

Symbol only

Whenever possible, it is best to use the full Azavea logo with symbol and wordmark. Using the symbol alone should primarily be reserved for cases in which the full logo does not work due to size or format restrictions, such as social media avatars.

Azavea symbol shown alone, in full color
Azavea symbol shown alone on a dark background, in white

Download assets

Logo Usage

Minimum Size

The Azavea logo should not be rendered at a size smaller than 16mm wide at 300dpi, or 60px for screen displays.

The Azavea full logo shown at the smallest size the logo should be shown

Minimum clearance

Always keep a clear space around the Azavea logo. The minimum required distance around the perimeter of a rectangle enclosing the Azavea logo is equal to the height of one of the symbol’s “bones”.

A display of the distance between the Azavea logo and any surrounding elements with the height of a “bone”

Logo don’ts

Neither the Azavea logo nor any of its parts may be augmented or altered in any way apart from resizing. When resizing, take care to constrain proportions and resize the entire logo.

  • Azavea logo tilted and stretched horizontally Don’t stretch, tilt or condense the logo

  • Azavea logo in various shades of purple Don’t alter any color of the Azavea logo or add any effects (drop shadow, glow, gradient, etc) unless it’s for for social media avatars.

  • Full-color Azavea logo overtop of an image Don’t overlay the full-color logo onto an image.

  • Full-color Azavea logo overtop of an image Don’t overlay the full-color logo onto a bright or otherwise low contrast color. Please use the white logo and ensure that contrast is at least 4:8.

  • Azavea wordmark placed on top of the disproportionate, low-opacity mark Don’t alter or partially cover any part of the logo.

  • Azavea mark shown next to real type instead of the logo wordmark Don’t use real text for the wordmark.